THE MERCHANDISE BUILDING I, II, III & IV
Downtown Toronto/Cresford Developments

Winner of the “Best Condominium of the Year for 1996” award from the US National Association of Home Builders. The Merchandise Building was the ambitious presale loft conversion of 480 residential lofts in the historic Sears Warehouse in downtown Toronto across from Ryerson University . With one million sf, this was one of the largest residential conversions in North America . The Project was brought to the market in June 1996 with 600 to 2500 sf product and 12” ceiling heights. Some of the challenges of the project included the sheer size of the project, narrow and very deep lofts, and a neighbourhood not perceived to be safe at night. Phase 1 practically sold out within ten days of sales opening in June 1996. Phase 11 (83 suites) launched in mid March 1997 amid growing competition from other projects. An astounding 10,000 prospects visited the Merchandise Building. In all, 5 phases were sold comprising 580 lofts, with each phase raising the bar on selling prices.