PALACE PLACE
Etobicoke/Bank Receivership

Palace Place featured a standing inventory of 306 luxury suites located on the Etobicoke waterfront, just west of the Humber River . The goal was to sell 300 suites within two years. Some of the challenges for the project included suites that were 40% larger than comparable product in the Etobicoke Waterfront, overlook problem between suites, dated finishes, a poor real estate market and inferior suite layouts. 301 suites were sold within 18 months of the sales opening in August, 1995 with a controlled release of inventory, premium pricing, strong promotion to brokers, the integration of television as key media to raise consumer awareness, and three furnished model suites by three of Canada's top interior designers.