PAST APPOINTMENTS
ONE ST. THOMAS
Midtown Toronto/Lee Development
Designed by the world-renowned New York architectural firm of Robert A.M. Stern in conjunction with local architect, Young and Wright and Gluckstein Planning and Design, this 68 suite, 29 storey point tower is located in the fashionable Bloor-Yorkville shopping district at the corner of Charles and St. Thomas successfully broke the price barrier with pricing 50% higher than any other condominium project marketed prior to the One St. Thomas opening. Suites ranged in size from nearly 1,500 sq ft to a 10,000 sq ft penthouse.
Midtown Toronto/Lee Development
Designed by the world-renowned New York architectural firm of Robert A.M. Stern in conjunction with local architect, Young and Wright and Gluckstein Planning and Design, this 68 suite, 29 storey point tower is located in the fashionable Bloor-Yorkville shopping district at the corner of Charles and St. Thomas successfully broke the price barrier with pricing 50% higher than any other condominium project marketed prior to the One St. Thomas opening. Suites ranged in size from nearly 1,500 sq ft to a 10,000 sq ft penthouse.
THE MERCHANDISE BUILDING I, II, III & IV
Downtown Toronto/Cresford Developments
Winner of the "Best Condominium of the Year for 1996" award from the US National Association of Home Builders. The Merchandise Building was the ambitious presale loft conversion of 480 residential lofts in the historic Sears Warehouse in downtown Toronto across from Ryerson University . With one million sf, this was one of the largest residential conversions in North America . The Project was brought to the market in June 1996 with 600 to 2500 sf product and 12" ceiling heights. Some of the challenges of the project included the sheer size of the project, narrow and very deep lofts, and a neighbourhood not perceived to be safe at night. Phase 1 practically sold out within ten days of sales opening in June 1996. Phase 11 (83 suites) launched in mid March 1997 amid growing competition from other projects. An astounding 10,000 prospects visited the Merchandise Building. In all, 5 phases were sold comprising 580 lofts, with each phase raising the bar on selling prices.
Downtown Toronto/Cresford Developments
Winner of the "Best Condominium of the Year for 1996" award from the US National Association of Home Builders. The Merchandise Building was the ambitious presale loft conversion of 480 residential lofts in the historic Sears Warehouse in downtown Toronto across from Ryerson University . With one million sf, this was one of the largest residential conversions in North America . The Project was brought to the market in June 1996 with 600 to 2500 sf product and 12" ceiling heights. Some of the challenges of the project included the sheer size of the project, narrow and very deep lofts, and a neighbourhood not perceived to be safe at night. Phase 1 practically sold out within ten days of sales opening in June 1996. Phase 11 (83 suites) launched in mid March 1997 amid growing competition from other projects. An astounding 10,000 prospects visited the Merchandise Building. In all, 5 phases were sold comprising 580 lofts, with each phase raising the bar on selling prices.
ELLIPSE I & III
Scarborough/Lee Development
Presale condominium of 770 suites within two 31 storey twin elliptical shaped towers beside Highway 401 near the Scarborough Towne Centre. The elliptical shape of the two towers provides unique challenges to the suite designs and layouts. Ellipse was one of Toronto 's fastest selling condominiums in 2001 as reported by the Condo Guide and The Globe and Mail. Phase 11 was launched a year ahead of schedule due to the success of phase 1 of Ellipse. With a bold marketing plan to create the smaller suite sizes and "trendier suite finishes" of downtown projects, ellipse 1 and 11 sold at prices 15% higher than its competitors at an absorption rate five times higher than previous phases by Lee Development Corporation.
Scarborough/Lee Development
Presale condominium of 770 suites within two 31 storey twin elliptical shaped towers beside Highway 401 near the Scarborough Towne Centre. The elliptical shape of the two towers provides unique challenges to the suite designs and layouts. Ellipse was one of Toronto 's fastest selling condominiums in 2001 as reported by the Condo Guide and The Globe and Mail. Phase 11 was launched a year ahead of schedule due to the success of phase 1 of Ellipse. With a bold marketing plan to create the smaller suite sizes and "trendier suite finishes" of downtown projects, ellipse 1 and 11 sold at prices 15% higher than its competitors at an absorption rate five times higher than previous phases by Lee Development Corporation.
PALACE PLACE
Etobicoke/Bank Receivership
Palace Place featured a standing inventory of 306 luxury suites located on the Etobicoke waterfront, just west of the Humber River. The goal was to sell 300 suites within two years. Some of the challenges for the project included suites that were 40% larger than comparable product in the Etobicoke Waterfront, overlook problem between suites, dated finishes, a poor real estate market and inferior suite layouts. 301 suites were sold within 18 months of the sales opening in August, 1995 with a controlled release of inventory, premium pricing, strong promotion to brokers, the integration of television as key media to raise consumer awareness, and three furnished model suites by three of Canada's top interior designers.
Etobicoke/Bank Receivership
Palace Place featured a standing inventory of 306 luxury suites located on the Etobicoke waterfront, just west of the Humber River. The goal was to sell 300 suites within two years. Some of the challenges for the project included suites that were 40% larger than comparable product in the Etobicoke Waterfront, overlook problem between suites, dated finishes, a poor real estate market and inferior suite layouts. 301 suites were sold within 18 months of the sales opening in August, 1995 with a controlled release of inventory, premium pricing, strong promotion to brokers, the integration of television as key media to raise consumer awareness, and three furnished model suites by three of Canada's top interior designers.